What is more important when creating a logo: originality or simplicity?
When we talk about creating a logo, it's important to remember that it should be both original and simple and memorable. But where to draw the line between these two qualities? If the goal is to create a logo that stands out from the competition, originality certainly plays a key role. However, as with logo design, it is important that it is also easy to perceive. Otherwise, even the most original logo can become difficult to perceive and people simply won't remember it. Ideally, a logo should be both simple and unique. Such a logo can be used in a variety of marketing materials, and it will work well in both digital and print formats. Creating a logo that combines these two characteristics requires a detailed approach. Researching the audience and the competitive market will help to come up with something that will be unique yet easily perceivable. So perhaps the answer lies not in whether originality or simplicity is more important, but in how to harmoniously combine them in one logo, which in turn will create a strong and effective brand.